Design for sustainability
Sustainable design incorporates an environmentally friendly approach, considering natural resources as part of the design process.
Design choices have an impact on various stages of the material and product lifecycle. They are key drivers in enabling more circular products, enable re-use and recycling and provide opportunities for integrating recycled material into new products.
Integrating sustainable design principles for sourcing, efficient resource use and recycling assist in a brand’s journey to reduce emissions associated with its products.
Design for sustainable sourcing criteria include use of virgin raw materials from certified sustainable sources, use of renewable materials from sustainable sources and use of recycled materials / fibres. Efficient resource use includes selection of raw materials with lower embedded energy, reduced material use and avoidance of unnecessary material use. Design for recycling considerations include use of easily identifiable recyclable materials, use of materials that can be widely recycled using existing technology and /or processes, and product design to allow different materials to be easily separated.
Integrating eco-design principles into the overall product design process will assist brands on their journey to net zero emissions.
Our goals in this area include:
Did you know?
Producing 1 tonne paper from recycled material rather than virgin fibre saves 4.4 tonnes of trees and 58% GHG emissions
Paper and board used in our products is circular with recycling rates of 80% in the UK.
Although paper products can be recycled the world would run out within 6-18 months without virgin fibre